As global retail giants continue to battle over who’s able to provide the fastest deliveries, a new wave of consumer accessibility is on the rise.
US retailers are beginning to join forces with
delivery services. Recently, CVS and Michaels announced their plans to
incorporate UPS Pick-Up Spots in thousands of store locations across the
country. This unexpected partnership has some great benefits for all parties
involved; including consumers, brands, and shipping companies.
Let’s look at some motivators that are
encouraging this powerful union, and how it’s spearheading the retail scene.
Offering
Consumers Greater Access
It’s 2019 and access is everything. Brands who
want to be on top of the game need to step up their customer experience. In
efforts to optimize productivity, CVS’ installation of UPS Pick-Up and Drop-Off
locations is an ingenious method of providing their shoppers with greater access.
The collaboration is expected to bring
shipping points to more than 6,000 locations of one of the
country’s most popular retail chains. This provides customers with diverse
options for package delivery, pick-up, and more.
This wave of expansion will bring UPS’ number
of Access Points to a whopping 15,000 locations. Not only will this boost
business for both companies, but it will also enhance the customer experience
by providing increased ease and accessibility.
Strengthening
the Omnichannel Position
The move towards uniting retailers and
delivery platforms is taking omnichannel to a whole new level. In their
official press release, Executive Vice President of CVS Health and President of
CVS Pharmacy said:
“We will continue to bring our customers new
omnichannel services and experiences that redefine convenience and make it
easier to meet the demands of their increasingly busy lives… Adding UPS Access
Point locations at CVS Pharmacy locations offers added convenience in local
communities throughout the country for shipping and safely receiving packages.”
Matthew Rubin, the Senior Vice President of Business
Development and Growth for Michaels Stores, also commented on the
craft company’s increased omnichannel capacities resulting from the partnership
with UPS:
“At Michaels, we are continuously exploring
new ways and partners to make the omnichannel shopping experience easier and
more convenient for our customers. As we focus our efforts on incorporating
innovation into our stores, this latest enhancement will provide our customers
with a practical and efficient solution to support their shipping needs.”
Convenience,
Ease, and Availability
All in all, the collaborative efforts of
retailers and shipping services are revamping the relationship between
brick-and-mortar and e-commerce.
By providing online shoppers with in-store
pick-up options at a nearby location, the delivery process gets streamlined.
Users no longer have to sit around and wait on deliveries - they can take
matters into their own hands and stop by retail locations at their convenience.
Vice-versa, having a stream of customers
visiting physical stores to pick up their packages floods business back towards
brick-and-mortar. It’s a win-win strategy that’s fueling sales for these
forward-thinking brands.
Who will be the next retailer partnering up
with domestic shipping companies? For more industry-centric news, check out our
blog.
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