With the era of smart home technology in full swing, it’s no wonder that it’s begun seeping into CRE’s multifamily market.
According to a study conducted by the National Association of Realtors,
the smart home market is expected to skyrocket to become a $130 billion industry
by 2020. What’s more, today’s consumers are demanding the ‘smart’ experience
within their living spaces. In fact, it spans across all age groups. According
to the NAR report, 43% of Americans with smart home products are Millennials,
33% are aged 33-54, and 24% are age 55 and older.
However, it’s more than just popular demand
fueling multifamily’s smart revolution. There are some serious benefits for
commercial living properties that benefit residents, multifamily managers, and
landlords alike. Here’s an inside look at how smart tech is being integrated
into multifamily living:
Enhanced
Security Capacity
Security is the biggest reason why people want
to incorporate smart home technology into their living spaces. On the topic, Jason Johnson, the CEO of smart home company August Home
Inc. states, "Smart home technology is creating a new paradigm
for home security. The new era of smart security and smart home products offer
consumers visibility and control over their homes that previously had not been
available with traditional security systems."
For multifamily properties, safety and
security is always a vital concern. However, smart home tech is helping
residents feel at ease and stay protected. Smart home security systems utilize
high-tech cameras, sensors, and alarms; all helping to reduce crime-related
incidents. Smart locks on doors allow tenants to set personalized access codes
or use fingerprints, going beyond what a conventional lock is capable of.
Energy
Efficient Solutions
Did you know that commercial buildings are
some of the biggest wasters of resources? MIT Researchers revealed that commercial
properties use up to 20% of the country’s total energy consumption and produce
12% of the nation's greenhouse gas emissions. To make matters worse, it’s estimated
that 30% of this energy is wasted.
However, this can all be reversed by making a
few simple eco-friendly adjustments - and that’s where smart solutions are
making headway. Smart building technology uses advanced detection and data
gathering systems, enabling building managers to detect leaks, control energy
use, and lessen waste. Not only does this benefit the environment, but it saves
property managers and landlords money, stress, and prevents property damage.
Increased Access and Automation
Residents are given unimaginable control with
smart apartment technology - both at home and on the go. Smart home tech puts
the power in the palm of their hands, allowing them to easily interact with
their home from anywhere in the world.
Smart home apps allow residents to control
temperature, turn on lights, lock and unlock doors, play music, and even turn
the oven off from their cell phones. This is a major selling point for
prospective apartment shoppers, and it’s helping multifamily properties reach a
new standard of luxury.
It’s benefits like these that are making smart
technology the #1 amenity for CRE’s multifamily market. Want to keep up with
all things commercial real estate? Explore our blog!
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