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4 Successful Pop-Up Stores Done Right



2019 is being called the ‘Year of Pop-Ups’ as these temporary shops are revamping the retail scene. Pop-up stores are taking all the best elements of experiential retail and small format shopping and seamlessly combining them into one groundbreaking trend.

While pop-up shops are a popular fad, some brands are dominating the game. Let’s check out some of this year’s hottest pop-ups while examining what makes a pop-up successful.

Glossier

Throughout the entire year, popular beauty brand Glossier has been hitting metros all over the U.S. New York, Miami, Los Angeles, and Seattle are just a few of the cities that hosted these aesthetic pop-ups.

Shoppers were transported into something akin to the Land of Milk and Honey; full of plush, glitter, flowers, moss, and other glammed-out natural elements. The cosmetic products were artfully incorporated into the scene, where shoppers were encouraged to try out their favorites while snapping Instagram-worthy pictures.

Coco Cafe by Chanel

As Chanel launched its new line of beauty products earlier this year, the company decided to celebrate the release with pop-ups.

Allowing visitors to get introduced to the new line in a hands-on way, Coco Cafes were opened up all over the globe. Guests were able to sample products, enjoy drinks, smell the newest perfumes, and more. If this isn't luxurious, what is?

Adidas’ EQT Gaming Room

Barcelona hosted Adidas’ most innovative pop-up concept of 2019. The famous Adidas Game Room combined shopping and gaming, all in one hot location. Guests could browse through the athletic brand’s newest releases and also enjoy a round or two playing on gaming machines. On top of this, they were able to see exclusive content only available at this location.

BTS World Tour

Who said retail pop-ups could only be done by brands?

Globally popular Korean-based pop group BTS showed us that even music groups could host a killer pop-up. Celebrating their 2019 Map of the Soul: Persona World Tour, a series of pop-up shops would mark their arrival in popular cities.

Los Angeles, New York, Chicago, London, and Paris all held these specialty events, where fans could get the latest merchandise and exclusive items in a BTS-inspired ambiance.

Keys to a Winning Pop Up

After looking at these rockstar examples, let’s examine 3 features that helped these temporary shops experience success.

1. Know Your Market

A successful pop-up is all about knowing your audience - and then delivering exactly what they want. Adidas paired their audiences’ interests in fashion, technology, and gaming to create a fun and social experience revolving around their brand culture.

2. Offer Limited-Time Items

Consumers love specialty items. Coco Cafes were catered with all things Chanel-inspired, branding everything from the cups to their napkins. The BTS pop-ups featured merchandise that fans couldn’t get anywhere else, making it a can’t-miss event.

3. Create a Picture-Worthy Scene

Installations and setting are key to successful pop-ups. Establishing an interactive environment will encourage guests to take pictures and create online conversations surrounding the event. The Glossier shops hired professional landscapers and interior designers, creating gorgeous photo backdrops aligned to their branding.

What pop-up events are you looking forward to? For more retail news, check out the NAI Global blog.


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