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Baby Boomers Impacting Senior Housing: Here’s How


Baby Boomers, defined by Merriam Webster as “a person born in the United States following the end of World War II (usually considered to be in the years from 1946 to 1964), make up a tremendously large generation. 

And, what’s more, the golden years are within sight and on the horizon for this great generation — however, the lifestyle in which they live their golden years will likely look markedly different from those of generations past.

Baby Boomers are drastically changing the face of senior housing, choosing to forego the traditional retirement homes or communities in favor of a mature urban lifestyle that provides them with both accessibility and entertainment. 

Given the sheer size of their numbers, this shift is actually shaking up the commercial real estate industry and impacting the senior housing segment.

Let’s take a closer look at how Boomers are changing senior living.

An increase in life plan or communities

One of the biggest shifts we’re seeing is an increase in “age in place” or “life plan” communities. The idea behind these communities is simple — to allow their residents the ability to stay in one place as they move through the various stages of life and care needed. These types of communities provide their residents with a wide range of services — everything from completely independent living to more specialized care, such as memory care. This type of community is seen as a huge benefit to its residents, allowing them to stay in their apartment and in the communities they know and love, no matter how their needs for care may change over time.

A focus on technology

Believe it or not, Baby Boomers are actually the fastest growing demographic online today, seeing technology and wireless connectivity as more of a need and less of a want. As families continue to spread out and move farther away from each other, this type of connectivity is crucial for Boomers to keep in touch with their children, grandchildren, and friends. Take a stroll through one of today’s senior living communities, and you’ll likely find many senior on their tablet or smartphone, scrolling through social media, FaceTiming with their grandkids, looking at photos, reading a blog, or playing games to help keep their brains sharp.

Options galore

It comes as no surprise that Baby Boomers are a generation that doesn’t like to feel bored. As a result, senior living communities have had to adapt in order to keep up and remain competitive. Long gone are the quiet and sterile communities of yesterday — today’s seniors want it all, and they want it all in one place. To meet their demands, senior communities today offer a plethora of activities, opportunities, events and more — all designed to enhance and complement the lifestyle of their residents.

A nod to urban living with added convenience

Today’s Boomers place a tremendous value on convenience — and they’re looking for a place to live that is truly in the middle of it all. By providing easy access to shopping, dining, arts and cultural events, healthcare and more, smart senior living communities are not only meeting the expectations of their residents — they’re exceeding them.

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