We all know that real estate is a prosperous
industry. Its profit-boosting powers have been catching the eyes of a new
demographic. Can you guess who?
If universities came to mind, then you’re
right on the ball. Colleges have been heavily investing in their surrounding
communities for a while, and they’ve been reaping the rewards. Universities are
now playing a far more active role in their local commercial real estate markets.
Let’s take a look at how colleges are using commercial real estate to increase their profits.
Expanding
the Campus Grounds
Today’s colleges aren’t set up the same way
they were 30 years ago. The business has changed and universities have evolved
into larger and more dynamic campuses.
The traditional college setup has expanded to
include student housing, top-rated facilities, school buildings, shops,
bookstores, cafes, and more. In diversifying their business platform, colleges
are expanding their money-generating potentials.
Colleges are known to capitalize on CRE spaces
like restaurants, multifamily complexes, entertainment options, off-site gyms,
and other amenities for their student bodies. Universities are broadening their
investment possibilities, fattening their portfolios, and increasing their
income.
Filling
the Gaps Between Semesters
Colleges undergo extreme on-and-off seasons.
Profits inevitably take a huge hit when classes are let out for summer
vacations, holidays, and spring break. Real estate is a great opportunity for
universities to subsidize these slow periods.
Investing
in their Facilities
Due to the diverse needs of a college campus, it’s common for universities to design their own buildings. Renovations and upgrades happen at regular intervals to ensure that the institution remains up to date with the latest advances in technology and design.
This system generates tons of wealth towards
commercial real estate investment. By investing money into their commercial
assets, colleges are playing a role in boosting the market value for the
surrounding businesses.
Integrating
into Local Communities
As colleges expand their range of commercial
properties, they extend their reach into their communities. College-run
businesses give their hometowns a unique flare that attracts community locals
and tourists alike, boosting their potential reach beyond just the students.
This gives the university a chance to broaden
their profit margin even further. Educational institutions that take on the
roles of a service-based industry are capitalizing on both areas of business.
Another perk associated with a college
extending its reach is the ability to market to a larger audience. Getting
involved with local communities will give people in the area first-hand
experiences with the university. This can attract interested students - even
local youths considering future education options.
Driving
Profits in Both Directions
The education system is rethinking the way
they approached CRE and it’s generating tons of revenue for both industries.
When colleges are doing business with commercial real estate, they’re acting as
a prime client for our industry. This is benefiting local markets around the
country.
At the same time, colleges are also expanding
their profit margins by jumping into the CRE game. It’s a win-win relationship
that’s strengthening everyone involved.
Colleges are making the most of commercial
real estate investment. By expanding their portfolios, universities are
broadening their financial resources.
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