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4 Must-Watch Real Estate Technology Trends



The boundaries of real estate technologies keep on expanding. Are you up to speed?

When looking at real estate technology trends, it seems like progress will never end. Ground-shaking technological advancements are spearheading the commercial industry by transforming how this business gets done, how tenants interact with properties, and how we view the CRE industry as a whole.

It’s 2020 and the pace is unprecedented. Commercial real estate pros from all around the globe need to keep their eyes on these highly anticipated tech trends.

These are the biggest technology trends in real estate that we can’t afford to ignore:

Expect to See Virtual, Augmented, and Mixed Reality Integrations

When 3D modeling technologies began taking hold within the world of real estate, it marked a major progression of real estate tech. Virtual, augmented, and mixed reality integrations have been completely reimagining the industry at large.

One of the most prominent places we’re seeing VR in real estate is through virtual touring - something that’s already taken off within online leasing arenas and property listing websites. This major progression has helped enliven the market search process. VR tours are making the details clearer, expanding the target influence to remote buyers, and making listings more dynamic than ever. 

But, it doesn’t stop there. VR is also helping to expand pre-construction leasing by advertising properties while they’re still in the development stage. Additionally, VR is being used to plan property renovations and buildout projects, too.

Online Investment Marketplaces are Gaining Momentum

Shopping for real estate is going to get a lot more digital. This newly-introduced method of real estate marketing is helping investors from all around the world get in touch with buyers - regardless of their locations. Of course, virtual reality will be included in the marketing module.

Programs including these cutting-edge marketplaces are set to transform the real estate buying and selling process in major ways.

Hello, Big Data

In today’s world, information is the most powerful asset in business. That said, it’s no wonder that Big Data is marking a big presence within real estate. In this industry, Big Data refers to the massive stores of market research, analytics, and prospects that fuel winning real estate strategies.

Real estate pros are harnessing the powers of Big Data to appeal to buyers, explore seller’s motivations, and zero in on the most coveted property features on the market. Don’t ignore the profit-boosting powers of data - especially in 2020 and beyond.

Going Quantum with Automation

Ever get the feeling there’s not enough time in the day? Well, business automation can help with that. Real estate businesses are choosing to harness the powers of automation to alleviate some of the busywork required to stay current in today’s market.

Social media streams, daily operations, client communications, and property upkeep are going through an intensive automation process - helping real estate professionals spend more time on the things that matter most.

No matter what your role is in the real estate industry is, keeping an eye on these trends will keep you ahead of the pack.

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