As environmental awareness becomes more prominent, sustainability is a growing concern within the professional world. During the past few years, countless retail brands have made moves to reduce waste and become more eco-friendly. When companies are so large, the little things can make a huge difference. Even something like printing receipts on recycled paper can save thousands of trees per year. When so much power rests in their hands, brand responsibility is an important factor for success in today’s world; and consumers are looking for companies that care. One such example is Starbucks’ recent quest for a better cup. Let’s dive into the details while examining the larger relationship between retail and sustainability. The Journey Begins In 2008, Starbucks publicly set intensive goals to reduce its environmental footprint. Two years later, they promised that all of their cups would be reusable or recyclable by 2015. Unfortunately, it’s 2019 and this still hasn’t ...
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