Skip to main content

2 Reasons Why Information Technology is Changing CRE Leasing/Sales


The commercial real estate business is not what it used to be.

Today, the modern CRE industry is being shaped by advances in cutting-edge technologies. While nearly all of today’s top tech innovations are making their way into the commercial real estate module, information technology is making the biggest impact.

Information technology is changing the way that business gets done. It’s transforming the entire leasing and sales process and therefore the entire commercial real estate business altogether.

Here’s what you need to know about information technology and why it’s having such a strong effect on contemporary CRE.

Knowledge is Power, and Information is Gold

Commercial real estate is a business that’s all about analytics. The more data a CRE company has, the more they’re able to understand their market, the better they’re able to strategize their plans, the more leads they attract - the cycle goes on.

The one with the most insights can inevitably leverage their position in the CRE market and optimize their business strategies to take advantage of everything that they know. In a complex and competitive industry like CRE, information is the most valuable commodity available.

Data, analytics, and insights are highly coveted by agents and brokers as they strive to navigate through changing market conditions. Information allows CRE pros to stay one step ahead of the game, plan for the future, and be on top of the latest trends and consumer demands.

CRE agents and brokers are always trying to learn more and remain in-the-know on all things business. Investing in advanced data and analytics software is the norm in contemporary CRE - and those who have it are wielding their power.

By looking at their market data and analyzing the information, brokers and agents are rewriting their business strategies according to these vast pools of knowledge. They are using their information technology to make all the right moves and are completely focused on optimization, productivity, and gaining market shares.

Intel is Widespread, Not Exclusive

In the past, only the biggest brokerages had access to information. But, thanks to technology, it’s become a free-for-all for everyone involved in the CRE business. Brokerages are no longer able to hold a monopoly over the competition with their data insights. Instead, information technology is spreading equal opportunities throughout the industry.

As a result, it’s no longer about who has the data - but who knows how to use it.

It’s not only the pros who have access to information technologies. Thanks to the internet, buyers and tenants have it too. Commercial clients are hitting the web before they talk to professionals, meaning that their approach to buying and leasing is strengthened - putting the pressure on agents and brokers.

Optimizing the CRE leasing and sales process is all about high-level data collection, storage, and analysis. Commercial real estate professionals who understand how to work with their data insights are dominating the arena.

Thanks to the increasing technologies available to industry professionals, the competition is getting sharper, fiercer, and more strategic than ever before. Make sure to keep your eyes on information technologies as they continue to reshape the commercial market.

Comments

Post a Comment

Popular posts from this blog

4 Senior Housing Trends That Will Continue to Change the Space in 2020

Senior housing developments have been a popular conversation within the commercial real estate business. As the life expectancy of seniors keeps getting older and older, the growing elderly population faced a serious housing crisis in 2019. The 80+ population skyrocketed before CRE could keep up. And when it finally did, there was a lot of work to do. In order to accommodate today’s aging population, senior housing developments were a serious need. Even though investor demand started off slow, the sudden boom motivated commercial real estate developers and investors to take action and begin making moves. With more CRE pros jumping on the senior housing market opportunities, the competition went from 0 to 100 in no time. As a result, an amenity-war has broken out - but it’s unlike anything you’ve ever seen before. Let’s look at these 4 senior housing trends that are redesigning the senior housing module in 2020 and beyond: In-House Medical Services Seniors ...
Post a Comment
Read more

Protecting NOI in the Senior Living Space

When observing the latest trends in senior living, don’t jump to any conclusions - make sure you’ve got the whole picture first. CRE’s senior living sector is facing low occupancy rates - but that doesn’t mean the industry isn’t standing strong. When it comes to NOI, occupancy isn’t everything. While a property’s occupancy rates can act as the main contributor to net operating income, there are other elements that help fuel profits for commercial real estate investors . So what’s going on in the senior living spaces that are sparking turbulence for commercial real estate? Here’s a breakdown: Construction is Booming For the last few years, senior living spaces have been undergoing a surge of construction. Unfortunately, this elongated period of growth has taken a major hit on occupancy rates. In the five years between 2014 and 2019, national occupancy rates for senior living facilities have dropped 2.5% . As reported by the National Investment Center for Senior H...
Post a Comment
Read more

NAI Emory Hill Sells Warehouse During Pandemic

Wilmington, DE – NAI Emory Hill ( www.naiemoryhill.com ) is pleased to announce the sale of 3 James Court in the City of Wilmington, a 23,000 SF Industrial Building with dock and drive in loading. 3 James Court located off of South Market Street, between the new Christina River bridge and the 76ers field house and in a federally recognized QOZ .  Tim Plemmons and Neil Kilian, of NAI Emory Hill, represented the seller in this transaction. Senior Associate Tim Plemmons commented, “an increased demand for industrial buildings like 3 James Court coupled with a low interest rate environment makes now a compelling time for owners of industrial buildings to liquidate and get top dollar.” The quick sale of 3 James Court highlights the power of the team approach at NAI Emory Hill. Neil Kilian, Principal at NAI Emory Hill, noted, “Our high-powered marketing approach actually coincided with the start of the pandemic, nonetheless, we generated multiple competing offers which led to above...
Post a Comment
Read more